You are currently viewing All About Digital Marketing Acronyms KPI, PPC, CPC, SEO, SMO, CPA

All About Digital Marketing Acronyms KPI, PPC, CPC, SEO, SMO, CPA

Digital marketing can be tough to understand as a whole. Yes, it is a fact that there are millions of acronyms and marketing abbreviations to fit in every situation. If you want to pursue your career in the digital marketing field then it is very important to know all about it and its acronyms.

As a refresher, an abbreviation is a word, name, or a bunch of letters that are made as a truncation of a longer expression or sentence. Connectives, for example, and, or, off are excluded. Each field or industry has its own arrangement of abbreviations and contractions for online promotion.

So, let us discuss a few important digital marketing abbreviations and acronyms in this blog.

  • KPI (Keyword Performance Indicator) 

Before starting any digital marketing project, you should know the goals and achievement metrics you plan to measure. Keyword performance indicators are the key measurements you plan to measure. They are your indicators for progress and should impact which campaign efforts the best line up with your objectives.

  • PPC (Pay Per Click)

Pay per click is the paid advertisement strategy where advertisers have to pay for every click whenever the user clicks on the ad. It is the process of paying for visitors to your website. PPC is a very different method as compared to SEO. It generates fast results than organic online promotion.


  • CPC (Cost Per Click) 

Your expense for each click your campaign gets. Remember that a click isn’t one of a kind to the individual taking action. If one individual clicks on your advertisement 3x, you will be charged for 3 clicks.

Formula: total cost =(clicks x CPC)

SEO (Search Engine Optimization) 

Search engine optimization is the process of getting the rank of your website on the search engine in an organic way. The main objective of search engine optimization is to rank higher on the search engine result page. It will help the organization to promote its product and services that generate more lead conversions and higher returns on investment.

  • SMM (Social Media Marketing)

SMM is a type of marketing that utilizes social media platforms as an advertising tool. The objective of SMM is to make content that clients will impart to their organizations. Social media marketing assists brands with expanding exposure and widen the span of their marketing. Online media marketing is the main segment of any inbound promoting technique.

  • CPA (Cost Per Acquisition) 

The cost per acquisition model applies to a particular “activity” controlled by the advertiser. Examples would incorporate donations made to your not-for-profit, or, the acquisition of passes to an occasion. Do take note that the CPA is extremely aggressive and can convey a greater expense. Like the CPL model, the CPA isn’t ensured to convey in full and may require a few improvements to your promotion to guarantee a good outcome.


So, these are a few important abbreviations of digital marketing. Introduce yourself with these terms that will definitely improve your knowledge of the digital marketing world and recognize the best approaches for your company. Know any significant acronyms we missed? Let us know in the comments below.

Thanks for Reading Our Blog!

*****Please visit our Digital Marketing Services page to check plan and packages*****